May 19, 2017
Facebook posted a press release to announce the new tool, writing:
We want to help people build an informed community on Facebook. That’s why we’re always working to understand which posts people consider misleading, sensational and spammy so we can show fewer of those and show more informative posts instead.
We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads. People expect their experience after clicking on a post to be straightforward.
Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.